Renelyn ‘Glitzy’ Robles
Through the resolute leadership of Founder and CEO Renelyn “Glitzy” Robles, Niche Modelling Agency has quickly grown into the preferred casting company for the UAE’s most prestigious fashion industry brands, in the short span of three years, providing fresh international talents and scouting out up and coming stars.
On a mission to promote women power in the industry, Glitzy has put every ounce of effort into securing and championing collaborations with Bloomingdale’s, Harvey Nichols, Ounass, Harper’s Bazaar, ELLE Magazine, Cosmopolitan and Vogue Arabia. With the agency’s roster including some of the world’s most exclusive international models, Niche has also recently worked for Fashion Forward’s Octiber 2019 edition.
“Breaking stereotypes has motivated us to work with models from a range of cultural backgrounds, including Filipino talent, a community that has a large presence in the UAE but is rarely represented in the media,” she says. “I am also striving for Niche to be considered a safe space for models – we nurture our talent, treating them like family, and have even launched a Niche Apartment.”
Niche has also worked with EMAAR, Splash, Iconic, Namshi and designers Michael Cinco and Ezra Santos since their establishment in 2017. The company continues to grow as one of the most dynamic casters in the industry.