Models transitioning to photography has become a popular career shift, but not everyone has done it with the same level of success as Alex. Asked about how he has navigated the shift, he simply says, ” I’ve become good at photography by doing it religiously and continuously. I don’t stop. I never stop. And I don’t take no for an answer.” In just a few years, Alex has transformed from a sought-after international model into one of the region’s most prolific Filipino fashion and commercial photographers. His secret: “Don’t be onion-skinned. In this type of industry, you need to be able to stand up for your aesthetics, whilst staying open to constructive critique.”


Photo by Alex Callueng; Photography Assistant – Bethoven Filomeno Special thanks to – Giordano, Nikon, Liali Jewellery, Lulu, Mitsubishi and Western Union.

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