Gamechanger – Ishwar Chugani

Business Leader

With over 40 years of retail experience within the region alone, CEO and Managing Director of Giordano Middle East Ishwar Chugani has truly consolidated his presence as an industry legend with his steely Indian business acumen, complemented by a commitment to service that’s unmistakably Pinoy. A De La Salle University graduate, he was born and raised in the Philippines, where three generations of his family lived. Imbued with distinctly Filipino values, Ishwar, who often refers to himself as “Dugong Bumbay, pusong Pinoy” (of Indian blood, and a Filipino heart) partly credits his Bacoleño upbringing for helping him get to where he is today: “Like every fun-loving Pinoy, I like to enjoy life and meet new people. Due to this, I am able to manage different nationalities well, and I am easy to get along with.”

Being included in Forbes Magazine’s Top 20 Indian CEOs in the Arab World for three consecutive years (2015, 2016, and 2017), as well as speaking at the MAPIC Conference in Cannes France – the most prominent international property retail event – are among his top achievements. Alongside these accolades, Ishwar’s steadfast work ethic and constant support have won many hearts within the Filipino community in the UAE.  He was also appointed by the Federation of Indian Chamber of Commerce (Philippines) as the first Global Ambassador of Goodwill for the UAE.

In 2019, Ishwar bagged the title of Retail Professional of the Year at the Middle East Retail Awards for his work in steering Giordano to enter and thrive in markets that span beyond the Middle East. Now, he has begun planting seeds of Giordano’s franchise in Mauritius.

Illustrado 300 Most Influential Filipinos in the Gulf is Supported by: Kaya Skin Clinic,  Emirates Airline, and Unilever.

Special Thanks to Michael CincoEzra Couture , GiordanoDarcey FlowersIKON SolutionsVictors FreightMPQ Tourism, Asia Gulf Companies –La Carne & Filfood, WOL Water

Get a copy of Illustrado 300 Most Influential Filipinos in the Gulf Legacy Edition

Illustrado 300 Most Influential Filipinos Legacy Edition 2020

100 Most Influential Filipinos in the Gulf: Ishwar Chugani – Retail Legend with a Pinoy Heart


100 MIFG: Ishwar Chugani - Retail Legend, De Facto Filipino
Photo by: Mox Santos


Industry forerunner and celebrated entrepreneur, Ishwar Chugani is a legend in the world of regional retail.  CEO of Giordano Middle East, the globally-adored fashion and brand, he is also a familiar face to Filipinos, having played an active role in supporting the community in the emirates over the years.  Born and raised in the Philippines where three generations of his family have resided, and one of the brave business pioneers of Dubai since the 70’s, he is a unique mix of industry leadership, hardcore Indian business acumen, with a Pinoy heart and Manileno accent to match.  Despite his successes, he remains humble: “My upbringing in the Philippines has kept me the way that I am.  I am still myself.”

2017 has been an excellent year for Ishwar. The Federation of Indian Chamber of Commerce (Philippines) has appointed him as the first Global Foreign Ambassador of Goodwill for the UAE. He was also one of the distinguished speakers at the MAPIC Conference – the world’s largest retail real estate conference held last November in Cannes, France. Moreover, Forbes Magazine has named him as one of the Top 20 Indian CEO’s in the Arab World in 2017, not to mention recognized in 2016 and 2015, as well.

Through his significant ventures towards success, Ishwar shares a modest philosophy learned from his Filipino background: “Like any typical fun-loving Pinoy, I like to enjoy life and meet new people. Due to this, I am able to manage different nationalities well, and I am easy to get along with. This philosophy happens to be the core of Giordano’s message – World Without Strangers.”

For the success of his fellow kabayans, Ishwar hopes to see a more significant movement towards entrepreneurship amongst Filipinos in general: “My wish for Filipinos is to see them taking on more management roles in the companies they work for. The Philippines is one of the most fortunate countries in the world, with talented people who can successfully diversify into different global fields.”



Photography by: Mox Santos

Illustrado 100 was made possible by sponsors: GiordanoLiali JewelleryMitsubishi UAE- Al Habtoor MotorsMichael Cinco CoutureMapúa Institute of TechnologyCentro – Amwaj Rotana Hotel , Max’s Restaurant Middle East and GVER – Your Friendly MarketPlace for Sharing

Co-Sponsors: Herschel Supply Co.Rove HotelsThe Medical City – Dubai , Filipino Institute UAEMPQ TourismJAMES Travel and Tours DubaiOff the Hook Seafood RestaurantThe Original Barrio Fiesta Restaurant – Dubai and Tapa King UAE.


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