Thoughtleaders – Rosemarie Tacorda
Marketing maven Rosemarie Tacorda has led the communications initiatives of some of the most impressive world-renowned hotel brands in the emirates including the Burj Al Arab, Jumeirah Emirates Towers, Jumeirah Beach Hotel, Madinat Jumeirah, The Address Hotel, Intercon Hotel Group, Jumeirah Creekside, and the Palazzo Versace – undeniably raising the bar for marketing in the luxury hospitality industry in the region. A professional who “walks the talk”, she is a proponent of the mindset that in order to elevate Filipino branding, we must think and act as world-class citizens.
With her definitive contributions as the Director of PR and Marketing at Palazzo Versace Dubai’s since its opening, paying off – now the hotel ranks as number two, behind the illustrious Burj Al Arab, on the Best Hotels in the Middle East list published by leading luxury and lifestyle travel magazine, Condé Nast Traveler – Rosemarie just recently moved on, leaving the brilliant team that she has built, to her next adventure. She joined the Park Hyatt as Director of Marketing and PR, in late 2019, and is looking forward to taking part in the hotel’s future growth.
On how Filipinos can excel in their chosen sector, Rosemarie advises, “I believe that we should just live authentically, free of pretensions. It is also important to always be a good person, free of judgments. Be someone who strives to give the best always, and leave mediocrity behind.”
Conceiving creative strategies and bringing them to life has always been at the core of marketing professional, Rosemarie Tacorda’s life. With an impressive career background and shining credentials in luxury hospitality, Rosemarie has built herself into a formidable professional in her industry through the years.
Rose has had the privilege of working for some of the region’s most admired luxury hotel brands – from the Jumeirah Emirates Towers, Jumeirah Beach Hotel, the Madinat Jumeirah, the Burj Al Arab, the Dusit Thani, The Address Hotel, InterCon Hotel Group, and the Jumeirah Creek side. Currently Director of PR and Marketing at the Palazzo Versace, where she joined in 2015, she takes pride in her work and is grateful for having the opportunity of growing and leading a ‘procrealligent’ team within a highly regarded brand
Of her constant pursuit for self-development, Rose says, “It’s not the most intelligent or the strongest of the species that survives, it’s the one that’s most adaptable to change.”
When asked about her ambitions and dreams for the Filipino people, she notes, “We have to be dream builders and be happy for our fellowmen’s success. Genuinely listen. Everyone wants to be heard, and sometimes this is all that a person needs. My favorite literary piece of all time ‘Desiderata’ says “… listen to others, for even the dull and the ignorant; they too have their story.” Let’s exercise compassion, never take for granted and take advantage one’s kindness. Each of us can contribute to the healing of our nation (and the world).
Special thanks to our sponsors: Emirates Airline, Stars n Bars La Mer, Liali, Instax – Grandstores UAE, Dusit Thani Dubai, Gver – Your Friendly Marketplace for Sharing, Meeting Dancewear , MPQ, CMG, Filbrit, and our partners Rozen Antonio Photography, Alex Callueng Photography, Jef Anog Photography, and Ethereal Photography.
Marketing and PR Professional
Rosemarie is in the field of Marketing and Public Relations, which she very succinctly describes as “a way of solving challenges creatively and making sure that the communication reaches the target audience in its simplest and most elegant form – either by way of creative visuals that convey a specific message or forging business relationships with strategic partners.” Through her experience in a craft that requires meticulous attention to detail, patience, and belief in both the people and the product, she has come to grasp the effect of having a love for what you do; that without it, success would be unachievable.
Previously fueling all of the PR and Marketing strategies of some of the most iconic and sought after hotels in Dubai, of which include – the Jumeirah Emirates Towers, Jumeirah Beach Hotel, the Madinat Jumeirah, the Burj Al Arab, the Dusit Thani, The Address Hotel, IHG, and Jumeirah Creek side, she now currently heads the Marketing and PR Department of Palazzo Versace Dubai.
Her advice to her fellow kabayans in the Middle East: “Do what you love and find your core genius, because this where you will ultimately get your job satisfaction. Try to always see the big picture, as this will be your guide when things go wrong along the way. Most importantly, be fair to the people around you.”
Photo by Alex Callueng; Photography Assistant – Bethoven Filomeno Special thanks to – Giordano, Nikon, Liali Jewellery, Lulu, Mitsubishi and Western Union.