ETA Star Retail and the Ongpauco family, owners of the Original Barrio Fiesta chain of Restaurants in the Philippines, recently signed an agreement to open its first restaurant in the UAE.
Present at the signing was Ishwar Chugani, Executive Director, ETA-Star Retail Group, and Happy Ongpauco, Director and Vice President for Operations, Barrio Fiesta Group of Restaurants.
Commenting on the new venture, Ishwar Chugani said, “We are confident that bringing Barrio Fiesta to the UAE will be a success and will tap into a niche market that is currently unmet. Barrio Fiesta has a legacy that has excited the palates of millions of people and now we have the opportunity to introduce it to the food lovers in the UAE.”
Established in 1952, Barrio Fiesta has over the years grown to become the leading traditional family restaurant in the Philippines and currently has 50 restaurants in the Philippines and the U.S.A.
“This is another milestone in the history of Barrio Fiesta as we cross borders into the Middle East with our first store in Dubai as it is our mission to share the culinary delight of Filipino food with the rest of the world. Since its inception our family has worked hard to grow the restaurant into the institution it has now become and we look forward to working with ETA-Star Retail to grow the brand in the UAE,” said Happy Ongpauco.