Tastemaker: Twisted Martinez
Hip-hop Artist & Community Champion
When Vinn Albert “Twisted” Martinez won the gold award at the Dubai Lynx for the “Best Use or Integration of Music” for the Du Telecomms Filipino-centric campaign ‘Tropa for Life,’ he did not only validate his status as a rapper/composer/art director of note in the UAE, he also scored amazingly cool representation for the Filipino community in mainstream media in the region.
Art Director by profession, but a hip-hop artist through and through, Twisted is acknowledged as one of the pioneers of the Filipino hip-hop movement, not only in the UAE but also back home in the Philippines. Being one of the founding fathers of the Bar4Battle, a local Filipino rap battle event, the artist has paved the way for many aspiring musicians in the community in his own way. He is also a seasoned commercial artist and advertising professional with more than two decades of experience. His award-winning campaign at the Dubai Lynx, which he penned and performed, was shortlisted at the Cannes Lions International Festival of Creativity for Music.
“I want to be recognized as a family man, an artist, hip hop by heart and soul, and a proud Pinoy. I want to be remembered as a pioneer, a mentor and a legendary MC that helped guide the Filipino hip hop community into have common spot where they could showcase their talents,” according to the artist.