If there’s anybody who should be credited for bringing in much-deserved attention to UAE-based Filipino designers within the unforgiving and sharply-taloned fashion industry in the Philippines, it is Michael Cinco. The celebrated designer has undoubtedly ignited megawatt interest with the voracious media, style and celeb circle in the country.

But is there something beyond the drama on Philippine Fashion Week runway, the covers in Manila glossies, TV and red carpet couture moments with the Manila stars du jour?

A closer look reveals that there is more to La Cinco than the hype and the million peso dress.