First Official Sari Sari Store opens in Dubai

Dubai, UAE – SandBox Middle East, the largest Filipino-owned importer and distributor of food and grocery items, proudly announced its venture into the retail business with the grand opening of its Sari Sari store – a specialty convenience shop showcasing curated Philippine-made food and grocery items.

Sari Sari store made its highly anticipated opening in the vibrant neighborhood of Karama, Dubai. This marks the first of 15 planned locations across the United Arab Emirates, offering residents and expatriates a taste of the Philippines’ rich culinary heritage.

From left to right: Ditas German, Consul General Renato Dueñas Jr., SandBox CEO Lito German, Ambassador Ferdinand Ver, SandBox COO Mark Mauricio, and Aimee Mauricio.

The exclusive ribbon-cutting ceremonies were held under the esteemed presence of His Excellency, Alfonso Ferdinand A. Ver, Chief of Mission Class I, and the Ambassador of the Republic of the Philippines to the United Arab Emirates. Joining him were Philippine Consul General Renato N. Dueñas Jr., SandBox Middle East Chief Executive Officer, Lito German, and SandBox Chief Operating Officer Mark Mauricio, among other VIPs in attendance.

“We are thrilled to introduce Sari Sari Store to the residents of Dubai and the wider UAE,” expressed Lito German, CEO of SandBox Middle East. “Sari Sari Store will serve as a hub for the Filipino community and a gateway for everyone to experience the rich flavors and products that the Philippines has to offer.”

German further explained that Sari Sari Store will entice visitors to explore its thoughtfully designed and inviting space, where they will discover an extensive range of authentic Filipino food products, including spices, sauces, snacks, canned goods, beverages, and much more. From traditional delicacies to modern culinary delights, Sari Sari Store aims to cater to every palate and preference, ensuring an unforgettable shopping experience.

Santiago German, SandBox Chief Financial Advisor Fraser Gregory, SandBox COO Mark Mauricio, Consul General Renato Dueñas Jr., Ambassador Ferdinand Ver and SandBox CEO Lito German.

“I extend my warmest congratulations and well wishes to SandBox Middle East,” added Ambassador Ver. “The Filipinos in the UAE would now be able to recreate traditional dishes from the Sari Sari Store’s curated offerings, to bring to this country the taste of home. I am happy that the Filipino value of sharing is encouraged by Sari Sari Store, especially our own unique and flavorful cuisines from all over the Philippines. This way, we are able to contribute our rich cultural heritage to our Emirati friends and this country’s more than 200 expatriate communities.”

Sari Sari Store in Karama, Dubai, is set to become the go-to destination for anyone seeking authentic Philippine flavors and products. The store is conveniently located at 56 2C St in Karama, within walking distance from the ADCB Metro Station, offering ample parking and designed with a warm, inviting ambiance intended to make customers feel right at home.