100 MIFG: Furne One - Fashion Designer
Photo by: Rozen Antonio

100 Most Influential Filipinos in the Gulf: Furne One – Fashion Designer


Extraordinary he is – ‘The One and Only.’ Heading a couture brand – Amato – as its founder and artistic driving force for the longest time now in the emirates, it goes without saying that Furne One is a consummate master of his craft. And over the years, what he has learned is this: “The fashion industry is a fast-paced world. It changes constantly. You must learn to adapt and evolve with it but also challenge yourself to swim against the tide and strive to create your identity.”


Besides the extensive roster of international celebrity clients he has dressed, the numerous awards he has received, and the many fashion weeks graced with his drop-dead gorgeous gowns and dramatic stylings on the runway, not to mention pride of place for his atelier at the Dubai Design District, Furne modestly remarks that being able to grant support through his business to others has made his career all the more rewarding: “I think that the achievement I am most proud of is providing employment for my staff. Most of them have become like family to me, and I am most proud to have been able to help them and their families through Amato.”


Never running dry of ambition, Furne notes that alongside talent and originality, designers should possess an innate warrior within them and that the mere thought of abandoning hope shouldn’t exist. Furne says: “Giving up easily will not get you anywhere. I believe that failure can sometimes be the best way to learn. I’ve had failures in my life, but I never failed to get back up and learn from them.” And that is why Furne is the powerhouse designer we know of today.



Photography by: Rozen Antonio

Illustrado 100 was made possible by sponsors: GiordanoLiali JewelleryMitsubishi UAE- Al Habtoor MotorsMichael Cinco CoutureMapúa Institute of TechnologyCentro – Amwaj Rotana Hotel , Max’s Restaurant Middle East and