Michael Amazona Del Mar

Casting Director of Fashion Forward

 

Michael Amazona Del Mar is the Casting Director of what is regarded by many as the single most definitive platform for fashion in all of the Middle East: the Dubai Fashion Forward. Having started out as a model booker, Michael slowly but surely found his way into the elite cabal of Dubai’s fashion intelligentsia, where he now sits as a production tour de force. He expounds: “In a crammed period of three weeks, it’s my job to be present in all the go-sees, plan & schedule all separate events, and coordinate everything without hitch nor fail.”

Michael also takes great pride in having a hand in revolutionizing the standards of casting in the region’s modelling industry. He recalls, “In 2012, Bong Guerrero, CEO of Fashion Forward and someone whom I consider a great mentor, gave me a call and asked if I wanted to come on board his company as Casting Director. At the time, ‘Casting Director’ was not a real profession in Dubai, as models got their bookings directly from the clients. And when I took on the challenge, the tides shifted dramatically. The ‘small time model booker’ became the ‘client’ to all the major model agencies in Dubai and around the world.”

Of the legacy he wishes to impart, Michael had this to say: “I would like to be remembered as the person who started the casting direction revolution in Dubai –  the person who standardized the Quality of Fashion Show Models across the board and established protocols by which model agencies now abide.

 

Photo by Alex Callueng; Photography Assistant – Bethoven Filomeno
Special thanks to – Giordano, Nikon, Liali Jewellery, Lulu, Mitsubishi and Western Union.

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