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October 4, 2020
Thoughtleaders – Entrepinoy
Social Entrepreneurs
At the heart of their enterprise is the intent to be agents of positive change. Entrepinoy’s story is a compelling mix of extraordinary pro-people environmentally sustainable products, coupled with the mission to help solve a significant societal issue.
Established by Chairman Sheryll Bacay Agbing and partners Jessie Quintilla, Gertie Quebral, Hyden Restificar, and Chito Hernandez, Entrepinoy utilizes the entrepreneurial spirit to realize initiatives and collaborations that will support farmers in the Philippines. Their pilot product, Organic Rice, is part of their larger advocacy to help agricultural workers in impoverished towns back home while at the same time providing consumers the new generation of sustainable, socially-responsible high-quality products from the Philippines.
As a social enterprise, Entrepinoy strives to thrive within a unique business model that is both profitable and transformative. The founders believe in the ability and potential of businesses to accomplish commercial success whilst providing invaluable support for people. In line with the recent launch of Barako Coffee, Entrepinoy augmented its operational strategy, focusing more on creating a unique customer experience and work-for-purpose approach. While the team is focusing on environmentally friendly and ethical products to add to their portfolio, they also continue building relationships within the community in order to grow their customer base sharing the story of their advocacy.
“Through this, we hope to achieve our mission of creating a positive impact within the community and make the world a better place, while at the same time accomplishing our entrepreneurial goals,” says Chairman Agbing.
Illustrado 300 Most Influential Filipinos in the Gulf is Supported by: Kaya Skin Clinic, Emirates Airline, and Unilever.
Special Thanks to Michael Cinco, Ezra Couture , Giordano, Darcey Flowers, IKON Solutions, Victors Freight, MPQ Tourism, Asia Gulf Companies –La Carne & Filfood, WOL Water
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Business ventures nowadays are born not only for profit and passion but also to benefit various humanitarian and environmental causes. Here two social enterprises which aim to better Filipinos through their business ventures in the UAE.
Its vision is not only to help OFWs access a unique investment opportunity and inspire entrepreneurship but also to bring change to impoverished communities. Since November 2016, EntrePINOY, the marketing arm and sole product distributor in Dubai, has been distributing – Bios Dynamis the breakthrough certified organic rice of the “Adopt A Farm” program.
“To ensure a sustainable end to end solution, EntrePinoy FZE endeavours to import these products and introduce it in the Middle East market, thereby helping our local farmers,” says EntrePINOY Chairman Sheryll Bacay Agbing. “With this, we want to find a solution to a problem and become change agents. We want to help find ways to provide opportunities for people to live well, see opportunities and create potentials.”
Sheryll, together with partners Jessie Quintilla, Gertie Quebral, Hyden Restificar, and Chito Hernandez, have created EntrePINOY as a business for a social purpose as its primary driver.
“We would like to build a unique business model that will help transform a community and make a difference in the lives of Filipinos,” says Jessie Quintilla. “Regarding profit, we recognise the absolute necessity of profits to sustain the cause as well as the equally high necessity of having a purpose beyond profit or wealth. At Entrepinoy, we combine technology, community, and commercial strategies to maximise social well-being.”
At present, EntrePINOY is preparing to launch its second project which will help revive the lost glory of ‘kapeng barako’ and will support local farmers in sustaining the famous coffee product.
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Photography by: Alex Callueng
Illustrado 100 was made possible by sponsors: Giordano, Liali Jewellery, Mitsubishi UAE- Al Habtoor Motors, Michael Cinco Couture, Mapúa Institute of Technology, Centro – Amwaj Rotana Hotel , Max’s Restaurant Middle East and GVER – Your Friendly MarketPlace for Sharing
Co-Sponsors: Herschel Supply Co., Rove Hotels, The Medical City – Dubai , Filipino Institute UAE, MPQ Tourism, JAMES Travel and Tours Dubai, Off the Hook Seafood Restaurant, The Original Barrio Fiesta Restaurant – Dubai and Tapa King UAE.
Read more Illustrado 100 on www.illustradolife.com
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