Tastemaker – Jef Anog
Meticulous and exacting – these two words describe fashion photographer Jef Anog’s work ethos that allows him to churn out some of the industry’s most fabulous and polished imagery.
With his relentless passion for capturing perfect images gaining the trust of a distinguished list of clients in recent years, Jef has done projects for prestigious couture houses of Michael Cinco, Ezra Santos, Mona Al Mansouri and Furne One. He has also done commercial work for the Apparel Group and EMAAR, and Arab celebrities like Joumana Murad and Halema Boland, among many other names within the region, while his fashion editorials have been featured in numerous leading international glossies in Paris, Singapore, Canada, and the Philippines.
“I believe that every Filipino should elevate their career through their passion,” he says. “Your passions are your legacy. Passion comes from an outpouring of the interests and ideas that make a difference in your life. Finding and pursuing your passion allows you to see your destiny clearly. No one succeeds on their own. You have to bring on your talent to take tasks off your hands so you can actually grow.”
He believes his gift for taking good photographs was given not just for himself but to help those around him. “This brings a tremendous sense of fulfillment,” Jef shares.