Josie Delfin – Illustrado 300 Most Influential Filipinos in the Gulf
Thoughtleader – Josie Delfin
Marketing and PR Professional
At the young age of 32, Josie Delfin is already at the helm of the marketing and communications efforts for one of the region’s top hotel chains. As the Director of Marketing and PR with the Radisson Hotel Group, she has taken over three flagship hotels in both Dubai and Abu Dhabi during her directorship.
A believer that marketing should bring actual results and perceivable impact on every business, Josie’s most recent accomplishments include the successful launch of Abu Dhabi’s award-winning dining and nightlife venue, Filini Garden; 9 industry awards garnered for her hotels just in the last year, as well as mounting the first regional F&B marketing campaign for the brand.
As a young Asian woman climbing the corporate ladder, Josie says, it’s incredibly competitive. She shares, “I knew I would always have to fight harder to get equal pay and always be five steps ahead of the game. But I’m proud to say that despite knowing all these prejudices around me, I’ve always considered being a Filipino and a woman as strengths, rather than hindrances to my success.”
Josie is indeed a brand ambassador of the globalized Filipino. According to her, “We are multidimensional – we are creatives, pioneers, entrepreneurs, and global leaders.” She adds, “Quoting Dave Eggers’ of ‘The Circle,’ “Don’t let the path of familiarity keep you from fulfilling your potential.” It’s a terrible thing to have the talent and not fulfill its potential because of limiting beliefs in our ability to compete with the rest of the world.”