Michelle Robis – Illustrado 300 Most Influential Filipinos in the Gulf

Thoughtleader – Michelle Robis

Marketing Professional

Shifting career focus is one thing, but excelling in a new and foreign environment is a whole other feat. Michelle Robis is the Brand Social Media and Activations manager at the Emaar Hospitality Group – the most respected real estate development organization in the region with a shining track record of success in property, shopping malls, retail, hospitality, and leisure. Originally backed with experience from working at a digital agency, Michelle made the brave leap into marketing just recently, and now manages the social media initiatives of four leading hotels under her company, and heads a diverse team of digital professionals.

During her time with the Emaar Hospitality group, Michelle has facilitated success in the launches and openings of many new hotels across the emirates, using social media as the main channel of communication. Of her work, she attests: “My work involves looking after multiple hotel properties, and being responsible in all aspects of their social media from content creation, community management to running campaigns, influencer collaborations and partnerships. Managing a team has also made me a better mentor, and I am proud to be able to share my knowledge.”

Young and full of promise, Michelle expresses that our collective advancement as a community starts from a willingness to strive for excellence on an individual basis: “It all starts within ourselves. If each of us contributes to be the best version of ourselves and uplift each other, collectively, we can be one progressive globally-oriented community. Showcase your skills and don’t be shy to be recognized. One’s accomplishment is an inspiration to many.”

Illustrado 300 Most Influential Filipinos in the Gulf is Supported by: Kaya Skin Clinic,  Emirates Airline, and Unilever.

Special Thanks to Michael Cinco, Ezra Couture , Giordano, Darcey Flowers, IKON Solutions, Victors Freight, MPQ Tourism, Asia Gulf Companies –La Carne & Filfood, WOL Water

Get a copy of Illustrado 300 Most Influential Filipinos in the Gulf Legacy Edition