Filipinos in UAE: It’s What I Do

Filipinos in UAE:  IT’S WHAT I DO



Buying and Merchandising Manager – MEA Region


Day in the office
Eduardo Viray


I am the Buying and Merchandise Manager of C & J Clark International for Middle East and Africa including their Turkish Subsidiary. Clarks is a British, international shoe manufacturer. Our company has over 1,000 branded stores and franchises around the world and also sells through third-party distribution.

I am responsible for driving commercial business goals through product and merchandising strategy across the MEA region. I am also responsible for all regional product selection for our franchise partners which entails setting up their product portfolio selections every season according to market requirements and needs.  Part of my job is also analyzing market and competition and providing recommendations and insights crucial for business decision making. I also conduct regular trainings on seasonal product strategies and focuses.

Clarks SS16 Press Launch

I was originally a Project Development Officer for the Planning Division of NEDA in Bulacan. But fate brought me to merchandise planning job in retail for which I am very thankful for. I had found my passion in fashion and worked with some of the best retail companies and brands in the Middle East, including Mikyajy where I got my foundation on merchandise planning. Thereafter I moved to Majid Al Futtaim Fashion and where I worked for 5 years – starting out as Wholesale Sales Support Manager, and then Senior Buyer for brands Juicy Couture, Jane Norman, Fat Face, Mexx and Lucky Brand Jeans. I then joined Burberry Middle East as Regional Merchant in 2012. I then briefly joined Al Tayer Group handling planning for the Men’s Department of Harvey Nichols and Bloomingdales before joining Clarks.

Award in MAFF Best Buyers

Apart from meeting a lot of cool people, one of the perks of my job is traveling. For the last 10 years in Dubai, the only thing that kept me sane is the fact that I get to travel to different countries almost every other month. It’s great but it’s also exhausting. But hey, no complaints, I get to travel all expenses paid!


My work day starts while I am behind-the-wheel. Driving gives me clarity. That’s when I start thinking about what has to be done during the day. I am quite an organized person, so as soon as I sit at my desk I do my priority list. I typically have meetings throughout the week, either with my general manager, our franchise partners, UK counterparts, or my assistant.

As a planner, I am well organized. Any deviation in the plans will be a huge headache for me. I am very keen on details. Hence, I review and analyze all reports. I manage and control pricing architecture, sales and forecasting for Clarks Shoes in the region and hence numerical data analysis and reporting is very crucial to my day to day routine.

However busy my day is, I also make sure that I have time for small chats with colleagues and friends. That provides me a boost whenever I feel drained at work.  During the weekends, whenever I get the chance, I visit my friends and brunch or dine out with them. I also love to watch movies and go to the beach.


Be yourself. Be proud of being a Filipino. Acknowledge that you are a talented individual and that you can do needs to be done. Filipinos are very diligent and have an unbelievable resilience. Our work ethics are the best in the world; we have the best minds there is.   Our attitude and our positive outlook in life define the culture that we have and we must embrace that.  Living in the Middle East for 10 years has taught me many valuable things but one thing stands out – equality! In Dubai, equal opportunities are there regardless of nationality. We just have to believe that we can do it, and do it better!



Division Manager –Merchandise & Planning


Betty Guevarra


I am associated with one of the largest groups of company in the Middle East. My core experience is in Merchandise Planning and Buying.  As the head of a division, I have a team who supports me in achieving our division goals & KPIs.  What is really good about working in this region is that you get to work with different kinds of people from different parts of the world.  My team is quite diversified – composed of Irish, French, Moroccan, African, Egyptian, Lebanese, Sri Lankan, Indians, British, Belarusian and of course Filipinos.

Apart from leading a team, I get to travel to meet the principals and top executives at the luxury beauty brands. I’m exposed to reading/reviewing legal contracts, store designs and concepts, as well as brand management.  It is my responsibility to ensure we have the right assortment of brands in the stores and we create an atmosphere where our customers feel delighted leaving our store feeling beautiful.


The first thing I usually do in the morning is check my calendar then read specific folders (emails from the management) in my inbox plus go through the daily sales report.  Then, I have a quick catch up with my team – we call this daily huddle.  In here we briefly share news, concerns and our priorities for the day.  In a lot of cases, my day is packed with back-to-back meetings.  After meetings, I pass on the information to my team for action.  I also have my TO DO list – often these are quite strategic so until, and when these are finalized they remain in my list.  As the division head, it is typical for me to be approached by someone either seeking help, solution or a decision, every single day.

I joined this company as Administration Assistant where my role is to do what I was told to do.  With the grace of God, I reached a level that a lot of Filipinos would probably aspire for.  Currently I rank the highest amongst the Filipinos in the company.  I take the pride in representing Filipinos at the office, especially when I discuss business strategies on a quarterly basis with the top management like to CEOs, Senior Vice Presidents, Vice Presidents, and General Managers.  To be part of the Executive Team, can get very challenging. The expectations are huge and you have to be ready and prepared all the time.

One of the best and most interesting tasks I do is coaching.  I realized I can motivate people and this is something that comes naturally to me.  I had a colleague who was very challenged with his previous manager, and was about to resign.  Due to restructuring, he was moved under my leadership.  I saw great potential in him – coached him regularly to ensure he achieved key milestones.  It has been 4 years since then. He has been promoted 3 times and is now one of my Seniors, confident enough to lead the division in my absence.

The best fulfillment I get is when I see someone from my team grow and be promoted – to me this is success.


Believe in yourself, stay hungry and don’t settle for less. Get acquainted with the kind of person you ought to be.  Don’t give up on your dreams, they are worth fighting for.  It has always been my mantra to keep striving for more and often I ask myself ‘how could I have done this better?’  This will help you improve yourself.



Sales & Marketing Manager

Histomer Swiss Italian Skin Care – Dubai, UAE

Charmaine Roxas Nacua

My Job

As the Sales and Technical Manager of Histomer exclusively distributed by JS International LLC, I am tasked to generate demand for my brand portfolio within my territory covering segments such as medical spas, beauty centers and dermatology clinics, to ultimately reach targets, while handling my clientele with the best customer service. To support my clients, I conduct monthly Histomer- Certified Classes in our office as well product knowledge refresher trainings to ensure that skin therapists and doctors are familiar with our product protocols.

My medical background as a Physical Therapy graduate, plus my stint with Pfizer Philippines gave me an edge in mastering my products by heart and skillfully communicating the benefits of my brand target audiences of different races and backgrounds. As part of my job, I also conduct product demos and customize marketing-related events or workshops in support to spa managers and owners assuring product satisfaction on the part of my clients and their valuable customers. I also create spa offers or clinic deals to promote the spa or clinic facial services using Histomer products as per special marketing arrangements.

My typical work day

I am blessed with a wonderful family; a loving supportive husband who runs his own mobile fitness and conditioning company and an adorable charming six year-old son who live in Dubai with me. So my mornings are always adrenaline-packed from 6AM – taking care of breakfast and preparing my son for school. As my work timings are flexible, I can effectively juggle my family and work responsibilities.

I check my emails and social media accounts and spend time feeding my soul as well. Then I check my appointments and meetings in my diary. Then, off I go to visit my clients in the field and check out leads in the area. There are days where I need to conduct trainings or workshops, then, there are also times where I hope from one door to the other seeking new accounts that have certain requirements which I match up with my solution products. It is a never-ending challenge and thrill to meet new faces and see places in Dubai, Sharjah and Ajman which is my area of responsibility. The more I am exposed in the field each day, the more exhilarating it is for me.

Having been in Dubai for 12 years, I have had my shares of simple yet very hard beginnings. Through the challenges, I have developed patience in everything. It was nurtured in me when I went through all the hardship, the financial struggle, the job switching, the cultural adjustment, but what sustained me and my family is our strong faith and trust to our Creator who provided us with inner strength and a winning attitude that our life’s breakthroughs are on the way and it did happen and still is happening up to the present time. Glory to God!

Life advice

I urge you my kababayans to love God, to love our families and to love our country with all our hearts and we will start seeing our inner transformation unfolding. We should appreciate our spouses and focus on loving our families despite our challenges and lastly, we should look to our country with a renewed hope, patriotism and nationalism. Our nation is great and will become greater one day, ultimately making us feel that with conviction.

We should be proud to be Filipinos and that someday soon we will go home for good and bring our world-class expertise and talents to be utilized in building our nation together through the help of God.



Restaurant General Manager

II Café di Roma – Dubai, UAE

Kristoffer Mendoza

 My job

I am a Restaurant General Manager. Being responsible for the entire business entails that, I manage operations, handle Human Resources, as well as accounting. I have been in Dubai’s food and beverage scene for more than a decade now, and this has enriched me with skills and knowledge that help me to fulfill my job.

My typical work day

My day starts with me briefing my colleagues on our daily target, tasks and updates in order for them to be fully aware and equipped with information they require to achieve what needs to be done. Then, I check my e-mail for any developments on orders, projects and reports. I inspect the whole outlet to check if everything is in good working condition, our standards are being followed and reports needed being done effectively and efficiently. Once it starts to get busy, I supervise operations. When all is well and functioning smoothly, I will then tackle my daily reports and updates on stocks and deliveries. At the end of the day, we tally all finances and provide a report to top management.

Career advice

We have all left our country to seek greener pastures. Once you are able to land a job, be the best that you can be and learn to develop yourself no matter what trade you are involved in.  Be professional all the way, until your last working day. The world is very small. Who knows, maybe one day you’ll end up working for a former colleague who knows of what caliber of performance you embody.