Trailblazers – The Pink Tarha
Lifestyle Bloggers

2019 was a monumental year for Janelle Vales-Yasay and Reina Tejano-Beriña, who run the respected Saudi-based platform the Pink Tarha. They celebrated their blog’s 10th year anniversary with a grand public event, while also collaborating with the Saudi Seasons Initiative (under the Saudi Commission on Tourism and Heritage) as the only Filipina bloggers approached for the project.
As online influencers who have received honors in Saudi Arabia which are not usually bestowed on expats, Janelle and Reina understand that they have the power and responsibility to provide compelling content to their followers; hence their commitment to delivering language and visuals that are not only interesting, but also factual, and mindful. Their early work in the kingdom has contributed to the positive imagery of the city of Riyadh, garnering the two Tourism Excellence Awards from the Saudi government as well as a well-earned feature in regional TV MBC.
Of the current digital scape, the duo shares, “With the most recent changes in KSA, we’re proud to be at the forefront of helping spread correct and credible information about Saudi Arabia through our platforms.” They also recognize the pivotal role communicators like them play in contributing to how people perceive the country, as well as spreading positivity and bringing pride to the Filipino community. “It’s an honor for us to give Filipinos in Saudi Arabia an avenue to see the brighter side of things, uplifting their spirits and enabling them to enjoy life in their second home.”


















