Trailblazer – Ion Gonzaga
Blogging Pioneer

Known as ‘Boy Dubai,’ Ion Gonzaga has been one of the earliest bloggers in the UAE scene and has now gone on to reinvent himself and his career. Currently, the Lead Digital Transformation Consultant of Accenture Middle East, Ion, leads the UX design of the region’s would-be first highly interactive B2B platform. This year, he also formed BXDNOW.COM, a network of content co-creators and writers around the world committed to empowering GLOCAL communities through stories shaped in a meaningful perspective and encouraging context.
At present, the website has contributors from UAE, KSA, Kuwait, Qatar, Philippines, Singapore, and New Zealand. “We have just started bi-monthly workshops about blogging, vlogging and about online tools to use in creating digital content,” he says.
Ion has represented the UAE in different blogging events, written for magazines and dailies, spoken at blogging conferences, and partnered with major brands for commercial collaborations – earning several awards in the process such as the Rotary Youth Leadership Award.
Always the storyteller, he encourages his peers to reach out and share people’s stories with the world. “I believe it’s about time to ‘unlimit’ ourselves when it comes to our concept of community,” he says.


















